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Open Position
Digital Marketing Executive
Marketing· Remote / Akola· Full-time
You will build XL Crop Science's digital presence from the ground up — managing social media, creating farmer-facing content, and helping establish XL Crop as the most trusted crop science brand in Maharashtra.
What you will do
- Manage XL Crop's LinkedIn, Facebook, Instagram, and YouTube channels
- Create and schedule content calendars aligned to crop seasons and product launches
- Produce short-form video content (Reels, Shorts) in Marathi and Hindi for farmer audiences
- Write blog posts, product guides, and resource articles for the website
- Run targeted digital advertising campaigns for dealer and distributor acquisition
- Track and report performance metrics — reach, engagement, leads generated
- Coordinate with the agronomy team to ensure content is scientifically accurate
What we are looking for
- Bachelor's degree in Marketing, Mass Communication, or related field
- 2+ years managing social media for an agri, FMCG, or B2B brand
- Strong writing and video scripting skills in Marathi and Hindi
- Hands-on experience with Meta Ads Manager or Google Ads
- Familiarity with basic video editing (CapCut, Premiere, or equivalent)
Nice to have
- Experience in agriculture or rural marketing
- Understanding of agri-input buyer journeys (farmer → dealer → distributor)
- Photography or videography skills for farm-level content
What we offer
- Flexible remote-first role with periodic Akola visits
- Creative ownership of a brand being built from scratch
- Competitive salary + performance-linked bonus
- Opportunity to grow into Head of Marketing as the team scales